“ The truest meaning your life will ever have is the meaning
you give it.”
Gregg Ketter
Founder and President, KDI
Gregg Ketter arrived in Los Angeles in 1987 with a Bachelors
Degree in Broadcast Journalism from Virginia Commonwealth
University and a determination to become a broadcast professional
in the second-largest U.S. market.
Ketter quickly settled in, concentrating on meteorology while
working for a national consumer electronics retailer. Ketter
consistently ranked in the top 10 in sales in his first three years
with the electronics sales firm, earning a promotion to National
Corporate Trainer. During his tenure as the retailer’s corporate
trainer, he helped open more than 25 retail consumer electronics
stores in untapped markets across the Central and Western
U.S. He also launched numerous company sales training tours,
sharing his real-world techniques to motivate thousands of the
company’s employees across the country.
But Ketter never lost sight of his dream—it just took on more
significance. To prove the validity of his training techniques, he
employed the same principles for success he was teaching to
become a broadcast professional. Four years later, he was chosen
as Weather Anchor for KTTV-Fox 11 News in Los Angeles, where
he was an integral part of the Emmy-awarding winning, Number
One news team in all of Los Angeles for five consecutive years.
In 2001, Gregg Ketter expanded his market reach to the
international business community, delivering customer service,
sales and management training throughout major resorts and
luxury hotels in the Caribbean, British West Indies and Virgin
Islands. More recently, Ketter was named Program Associate for
the University of Nevada Las Vegas, where he teaches business-to-
business principles and development modules.
Biography